PEFC: guarantee of sustainable wood

PEFC Spain held the conference “Sustainable Spanish companies: from local wood to export markets” in Valencia within the framework of the Maderalia Selección show.

At the conference, attended by architects, interior designers, decorators and companies in the wood sector and its value chain, among others, the PEFC brand was presented as a CSR tool that helps improve the positioning of products in certain markets. which, increasingly, are demanding guarantees of sustainability. Different Spanish companies characterized by their sustainable business models participated in the event.

Ana Belén Noriega, general secretary of PEFC Spain, moderated the event and pointed out that companies in the wood sector, despite the crisis, have not abandoned their commitment to forest sustainability. Likewise, he offered PEFC certification figures in Spain: 1,812,000 hectares of certified forests distributed in 12 autonomous communities, which represents 95% of the certified area in national territory. Noriega also encouraged companies to integrate sustainability into their business models since certified companies stand out in the market compared to others that do not have certifications that guarantee the sustainable origin of their products.

In the image, from left to right, Marta Conde (Maderia), Ramón Prous (Altave & Eco-Store Sustainable), Ana Belén Noriega (PEFC Spain), Mauricio Inglada (L'Antic Colonial) and Ramón Gabarró (Gabarró Hermanos)

According to Marta Conde, general secretary of Maderia, it is essential to apply Sustainable Forest Management and pointed out that currently wood has once again been used in construction and rehabilitation as it was done before. He also pointed out that through research in wood oriented towards product innovation by companies and technology centers, sustainable wood solutions with a much lower carbon footprint than other wood materials are being put into the hands of architects and designers. construction.

For Ramón Gabarró, manager of Gabarró Hermanos, “it is very important to manage the forest as an asset and without a doubt forest certification helps to promote the commercialization of wood.” “As a company we actively search for certified wood.” He added that local wood is much more sustainable due to its low carbon footprint and also contributes to rural development.

In his speech, Mauricio Inglada, general director of L'Antic Colonial of the Porcelanosa Group, commented that in their business model they care about having all the necessary certifications for their products and pointed out that since 2014, all the woods in their catalog are certified. with PEFC. This commitment is part of its CSR.

According to Ramón Prous, general director of Altave & Eco_Store Sustainable, eco-efficient stores are ephemeral structures that talk about business and that must show and communicate the certification of their products to their customers, who are increasingly aware of the environment. He concluded by adding that consumers today demand sustainable products.